France Telecom-Orange has revealed that it expects average revenue per user (ARPU) to fall by 10% at its domestic mobile unit Orange France this year, as operators engage in a price war following the entry of new low-cost operator, Iliad Group’s Free Mobile, in January. Delphine Ernotte, head of Orange France, said the reduction included the effect of a 20% cut in tariffs that Orange has just unveiled and which will be implemented next month
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OVETEL Orange France expects mobile ARPU to be down 10% this year
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